Having a deep understanding of the market, covering everything from customers and competitors to news and trends, is critical to building the products that succeed in a crowded digital landscape transform the way we work and live. Great product management demands an intense desire to really understand who you're building for and why. When I worked in marketing and advertising, I loved research. Joining databases to create powerful visual arguments that explain why users behaved the way they did was my morning cup of coffee. However, roles in account management, sales, and customer support offered the balance I needed to build out a successful roadmap. Each phone call, email, or feature request is an opportunity to dig deeper into the why. Direct experience with sales, marketing, account management, and customer support helped me develop tools to master the problem space and thoroughly understand the market before building out a dynamite strategy. Strong communication skills, the ability to compartmentalize, and a passion for experimentation all come in handy when building successful solutions.
Sun Tzu said it best: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” From coaches and politicians to teachers and business owners, a strategy that is as informed as it is inspired is the key to unlocking transformative solutions. I've worn hats that include:
The wide range of roles above has taught me a thing or two about the value of generalization as well as the best way to communicate with different departments to get the most out of each team I work with. Effectively being able to definte product positioning, write business requirements, and energize all stakeholders is all in the details.
The build-measure-learn loop is the cornerstone executing products that grow to fit evolving consumer needs. I combine aritculate hypothesis writing, boldness, and strong creative vision to rapidly build out MVPs and get new products to market. A succesful product launch means that tracking the right metrics was part of the business requirements, and I excel at starting from the company's mission to determining the metrics that matter and the benchmarks for success. As a skilled project manager, JIRA user, and marketing pro, I know what it takes to write completely rounded project requirements as well as how to make sure everyone involved in building, designing, selling, and buying the product is well informed and excited about its completion.